Monday, June 15, 2015

THE TERMINATOR TAKES OVER WAZE NAVIGATION

THE TERMINATOR TAKES OVER WAZE NAVIGATION
WAZE USERS WORLDWIDE EXPERIENCE THE TERMINATOR THROUGH CUSTOM
VOICE COMMANDS IN THE APP

 To celebrate the release of the highly anticipated film “TERMINATOR GENISYS,” Paramount Pictures, Skydance Productions, Arnold Schwarzenegger and Waze (www.waze.com), have teamed up to give drivers around the world the ultimate voice navigation machine: Arnold Schwarzenegger as the 'Guardian' Terminator from “TERMINATOR GENISYS."
Starting today, users of the world's largest community-based traffic and navigation app can select custom Terminator voice commands from the Terminator himself. The Terminator will give directions to user’s destinations and alert them if a T-1000 is spotted ahead. In addition, movie theater locations showing “TERMINATOR GENISYS” will be branded with the iconic red-eyed Endoskull, helping WAZE users to see the film when it opens in theaters on July 1st 2015.
“From the first time I used Waze, I have wanted to lend my voice to it. The Terminator is the perfect machine to guide Wazers to their destinations,” said Schwarzenegger. “Every single day on social media fans ask me to record my movie lines, so now I get to bring this classic role and my charming Austrian accent into their cars.”
“Partnering with Waze is a fun way to bring the ‘Terminator’ to millions of fans all over the world,” said Megan Wahtera, SVP of Interactive Marketing at Paramount Pictures. ”Arnold Schwarzenegger as the Terminator is one of the most recognizable and iconic voices and we are excited for fans to experience him in this unique way.”
“Arnold Schwarzenegger is truly a cultural icon as the Terminator, with a presence and voice so big he barely fits in the car,” said Julie Mossler, spokeswoman, Waze. “Celebrity voice prompts are one of our most popular features and a great way to add some fun to time on the road. We are thrilled to offer such an unmistakable voice and entertain drivers en route to the movies
this summer.”
The Waze app and special Terminator voice commands are free of charge. Wazers will be able to opt in to using the Terminator’s voice for navigation by clicking Settings -> Sound -> Voice Language.
Paramount Pictures and Skydance Productions present “TERMINATOR GENISYS.” When John Connor (Jason Clarke), leader of the human resistance, sends Sgt. Kyle Reese (Jai Courtney) back to 1984 to protect Sarah Connor (Emilia Clarke) and safeguard the future, an unexpected turn of events creates a fractured timeline. Now, Sgt. Reese finds himself in a new and unfamiliar version of the past, where he is faced with unlikely allies, including the Guardian (Arnold Schwarzenegger), dangerous new enemies, and an unexpected new mission: to reset the future. Starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke, Jai Courtney, J. K. Simmons, Dayo Okeniyi, Matthew Smith, Courtney B. Vance and Byung-Hun Lee.
Produced by David Ellison and Dana Goldberg. Written by Laeta Kalogridis & Patrick Lussier. Directed by Alan Taylor.
“TERMINATOR GENISYS” opens in theaters on July 1st, 2015.

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