THE SPONGEBOB MOVIE'S DAY OF POSITIVITY

IN CELEBRATION OF THE UPCOMING “THE SPONGEBOB MOVIE: SPONGE OUT OF WATER” MOVIE, PARAMOUNT PICTURES AND NICKELODEON MOVIES DECLARE JANUARY 5, 2015 “THE DAY OF POSITIVITY”

 

TURNING THE WORST MONDAY OF THE YEAR – THE FIRST ONE AFTER THE HOLIDAYS – INTO THE BEST MONDAY EVER!

 

HOLLYWOOD, CA (January 4, 2015) – One month before its debut in theaters, Paramount Pictures and Nickelodeon Movies have declared the first Monday of 2015 “The Day of Positivity,” to celebrate SpongeBob SquarePants’ upcoming film, “THE SPONGEBOB MOVIE: SPONGE OUT OF WATER,” in theaters on February 6, 2015.

 

Kicking off on Monday, January 5, “The SpongeBob Day of Positivity” will bring fans together to celebrate SpongeBob’s most admired quality – eternal positivity! The “Day of Positivity” will be filled with major events and first looks at exclusive materials from the new film, all in honor of the world's favorite optimist, SpongeBob SquarePants. 

 

“The Day of Positivity” highlights include:

 

·         An exclusive first look at SpongeBob's new music video, “Thank Gosh it’s Monday,” created in celebration of The Day of Positivity.

 

·         Viacom Networks (including Nickelodeon, MTV, VH-1 and Comedy Central) running exclusive and unique spots inviting viewers to celebrate this new and exciting holiday. 

 

·         Cinemark Theaters offering the first 500 ticketholders on January 5 at each of its locations nationwide a coupon card for a free junior popcorn when seeing “THE SPONGEBOB MOVIE: SPONGE OUT OF WATER” on opening weekend, while supplies last.

 

·         Paramount-hosted events in cities across the U.S. and Canada.

 

In Detroit, Emagine Entertainment will be hosting a weeklong promotion to give back to the community with a special SPONGEBOB SQUAREPANTS Pants Donation Drive. This drive will be taking place at six of the Emagine Entertainment locations in Metro Detroit. Movie goers that donate new or gently used pants, slacks and/or snow pants will receive a free popcorn voucher. Promotion will run from Monday, January 5^th through Sunday, January 11^th at Emagine Entertainment locations in Novi, Canton, Woodhaven, Rochester Hills, Royal Oak and Macomb.

 

The official SPONGEBOB SQUAREPANTS Day of Positivity party in Detroit will be taking place on Monday, January 5th, 6pm at Emagine Novi. This party will include

SPONGEBOB SQUAREPANTS games, giveaways and a special screening of the 2004 film, THE SPONGEBOB SQUAREPANTS MOVIE. The party will be hosted by Hot

107.5 FM DJ UKNOWCELL and will include spinning from 10 year old Michigan whiz kid, DJ SuperClark. This FREE party/event is open to kids of all ages, but attendees

are encouraged to bring a pair of pants to donate. Seating is limited to theatre capacity and on a first-come, first-served.

 

SpongeBob’s fans can visit www.DayofPositivity.com to watch the “Thank Gosh it’s Monday” video, upload and share “Positive” selfies, and receive a special “Positivity” message from SpongeBob himself. 

 

From Paramount Animation and Nickelodeon Movies comes “THE SPONGEBOB MOVIE: SPONGE OUT OF WATER,” an all-new 3D adventure that’s as wild and funny as its name. For the first time, SpongeBob SquarePants, the world’s favorite sea dwelling invertebrate, comes ashore to our world for his most super-heroic adventure yet.

Produced by Paul Tibbitt and Mary Parent. Based on the series “SpongeBob SquarePants” created by Stephen Hillenburg.  Story by Stephen Hillenburg & Paul Tibbitt, screenplay by Glenn Berger & Jonathan Aibel and Paul Tibbitt and directed by Paul Tibbitt.